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<span style="FONT-WEIGHT: bold">Have you considered an ‘Open House’ to sell your property?</span>

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Published: 24/05/2017   Last Updated: 24/05/2017  
Author: Harriet Butler    Tags: Open House, Open Day, For Sale, Sold, Sutton Coldfield, Asking Price, Hazelwoods, Estate Agents,

Have you considered an ‘Open House’ to sell your property?

Amongst estate agents and specifically in Sutton Coldfield there is much controversy around an ’Open House’. I have even heard some estate agents in Sutton say that they simply do not work..

I beg to differ…
At Hazelwoods we have had huge success hosting many ‘Open House’ events with houses selling for the asking price if not more. On average our vendors can expect to achieve 104% of their asking price!!

What is an ‘Open House’?
It is a form of mass marketing to create as much interest in your property as we can. The point is simple, the more buyers we can get through the door the more likely you are to get an offer.
As humans it is in our natural instinct to always want what we can’t have… the grass is always greener on the other side theory. Ideally you want 2-3 people walking around your house all at the same time, they can hear and see each other… this house must be great, why would everyone be hear otherwise.

The advantages of an ‘Open House’
• It is proven that you are more likely to get an offer from an ‘Open House’
• You are more likely to get a higher offer as people are taking the viewing seriously, the competition is obvious
• Visitors feel less pressure so will stay longer and look property as they are not alone
• Viewers will just turn up and give a property a chance that they may have originally discounted online

How to host a successful ‘Open House’
• Make sure that you agent is on board with the idea – The success of your ‘Open House’ hangs on the attitude of your agent, if they are positive you are half way there!
• Make sure that your agent will host your ‘Open House’ they are the experts!
• Pick a convenient time – At Hazelwoods we always go for a weekend, usually a Saturday
• Publicise the event – Think of it as a marketing campaign, make sure your agent does more than just stick it on Rightmove!
• Shoe Covers – We bring these with us at Hazelwoods. There is nothing worse than dirty shoes on cream carpets and they are so easy to slip on and off.
• Hide precious items and personal effects
• No refreshments – We always have a bowl of sweets to hand but drinks are no supplied. You do not want people lingering for the food and drink and what if they spill some… no, no, no! Keep it simple!

If you would like to know more about how to host a successful ‘Open House’ call me on 0121 294 6735 or email me; harriet.butler@hazelwoodsproperty.co.uk

Harriet Butler – Director.